Voici une sélection d’articles repérés au cours des derniers jours. N’hésitez pas à les commenter !
- How Mobile Apps Are Revolutionizing Elections, Transparency | PBS – The importance of social media in politics was made clear by Barack Obama’s 2008 presidential run. But there is a new frontier of Web 2.0 technologies that politicians and political groups are slowly starting to embrace: the smartphone app. These apps have the potential to reshape how politicians communicate, raise money and get out the vote.
- Starbucks’ social-media success (via @aviers ) – Let’s get this straight right away: Return on investment in social media is not measured in how many friends you have on Facebook or how many followers you have on Twitter. It’s not calculated in trending topics or YouTube comments. It should, in fact, be held to the same criteria other marketing channels are: Did it move your business?It’s done just that at Starbucks, which is a digital marketer worth watching
- Are TV ads obsolete in the online world? | VentureBeat – The topic that provoked the most heated argument at the Beet.TV’s online video roundtable in San Francisco today was the format of online advertising. Initially, everyone focused on the nitty grity of delivering “pre-roll” video ads that run before the content that you actually want to watch. Then Jim Louderback of Internet TV network Revision3 declared that approach is “cowpathing the old model” — it’s just trying to import TV ads into a new medium where they don’t make sense.
- Starbucks’ social-media success (via @aviers ) – Let’s get this straight right away: Return on investment in social media is not measured in how many friends you have on Facebook or how many followers you have on Twitter. It’s not calculated in trending topics or YouTube comments. It should, in fact, be held to the same criteria other marketing channels are: Did it move your business?It’s done just that at Starbucks, which is a digital marketer worth watching
- Are TV ads obsolete in the online world? | VentureBeat – The topic that provoked the most heated argument at the Beet.TV’s online video roundtable in San Francisco today was the format of online advertising. Initially, everyone focused on the nitty grity of delivering “pre-roll” video ads that run before the content that you actually want to watch. Then Jim Louderback of Internet TV network Revision3 declared that approach is “cowpathing the old model” — it’s just trying to import TV ads into a new medium where they don’t make sense.
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